We have them right where we want them, but we have to play our cards right:
The Democratic Party has had difficulty differentiating itself from the Republican Party (i.e. “selling itself”) in a way that wins the hearts and minds of the American people to consistently win elections.
Republicans have thrown the Democrats a life line in the form of actual actions that make the differences more acute. Democrats must now use this to their advantage in ways that reach and resonates with the American People. And most critically, reaching the 90M eligible, but non-voting, population that can turn close elections into landslide victories.
For example:
Remind the American People of core progressive democratic principles, and the time line of working to affect change over the social evolution of the country. Acknowledge this evolution has not been perfect and the country is not where we ultimately want it to be, but the direction is true. Extrapolate this evolution into the future using specific, tangible future milestones (e.g. legislation, plans, goals, etc.) promoted by the Democratic Party. This is the progressive vision of the Democratic Party and path to further advance these principles.
Contrast the Democratic vision and plan with the Republican vision and plan, and highlight the actual steps they are taking now to get there. Clearly describe both plans side by side. Describe who will be the beneficiaries of each, who will pay the costs, and who must be put in positions of authority to make change.
Everyone has the right to pick their preferred path. Some portion of the 90M will undoubtedly side with the Republican plan. This will be a small minority and the vast majority will take the progressive path and will side with, and vote for, the Democratic Party.
The urgent challenge is to get this message in front of the 90M eligible non-voters in time for the 2026 midterms.
This message can be delivered to the American People through weekly fire side chats, which should evolve into mini nation-wide conventions are we near the 2026 midterms.